Let me tell you a story....

Woof woof! Hi there, I’m Fenton, and this whole adventure started with me! My humans, being the amazing pet parents they are, always wanted the best for me – the tastiest treats, the comfiest beds, and especially, the right stuff to keep me feeling tip-top. But they noticed something… finding truly top-notch, sustainable pet goodies that also felt, well, fun, was harder than catching my own tail!

That’s where Fentons trotted in! My humans decided we needed a place where pet parents like yours could find everything they need to keep their furry (or feathery, or scaly!) friends happy, healthy, and thriving. We started with super-duper supplements, because let’s be honest, sometimes even us super-dogs need a little extra boost!

So, what makes Fentons wag its tail with excitement?

  • Top Dog Quality, Always! Just like I insist on the best belly rubs, we insist on the best ingredients and products. No compromises here – only the good stuff for your best pal!
  • Planet-Friendly Paws! We love rolling in the grass, and we want to keep our planet green for generations of pets to come. That’s why sustainability isn't just a buzzword for us, it's how we sniff out everything we do, from our products to our packaging.
  • More Than Just Treats! We're not just about selling you stuff (though our stuff is pretty amazing, if I do say so myself!). We’re here to add real value to your pet-parenting journey. Think helpful tips, fun ideas, and all the support you need to give your pet the happiest life.
  • Our Pack, Your Pack! The best part? We’re building a pawsome community of pet lovers just like you! A place where we can share stories, get advice, and celebrate the incredible bond we have with our pets. Because let's face it, life's better with a pack!

At Fentons, we believe pet wellness should be joyful, easy, and totally tail-wagging worthy! We’re here to challenge the old ways, bring you innovative solutions, and make sure you feel confident and supported every step of the way.

So, welcome to the Fentons family! We’re absolutely thrilled you’re here. Let's make some happy tails together!

Woofs and wags,

Fenton (Head of Happiness & Chief Taste Tester)